Digital marketing from brand campaigns to product photography, I focus on creating visuals that connect with people.
I'm Carter — a new marketer fueled by creativity and curiosity. I thrive on designing campaigns and visuals that feel fresh, but I also lean on the data and strategy I have studied to back every idea with real impact.
A concept bath bomb line — three scent pairings, each with its own mood and styling.
Four projects, four different problems — data analysis, brand loyalty, UX, and go-to-market strategy.
A points system earned by repairing gear, buying used Patagonia, and attending clean-up or educational events — redeemable for in-store credit.
Evaluate the shopping experience for a mushroom-kit retailer across homepage, listings, product page, and cart.
Plan a national expansion for an Austin-based team communication platform, up against Slack, Teams, and Zoom.
Paid Search drove steady traffic, but the team needed to know which channels actually converted.
Paid Search ranked third in visits but contributed only a small share of revenue — Direct and Organic Search led both traffic and sales.
Designed in Shapr3D and Illustrator, then 3D printed.
Drag to rotate, scroll to zoom.
A desk stand designed and modeled in Shapr3D, 3D printed for daily use.
A catch-all bowl, sculpted and refined for form and function.
A slat piece designed to support product photography setups.
3D viewers load live from the model files — give them a second to appear.
Concept, copy, and layout for Instagram story campaigns, built in Canva.
Funnel audits, friction identification, conversion-focused recommendations.
Program design that ties brand values to customer behavior.
Modeling in Shapr3D and Illustrator, from concept sketches to product-ready forms.
Comfortable leading solo analysis or contributing inside a team (see FlowDesk).
SWOT, STP, go-to-market planning, competitive positioning.
Channel attribution, traffic-vs-conversion analysis, turning data into recommendations.
From a film camera in hand to building my own products, every step has shaped the way I see the world and my work.
My first film camera. The catalyst to my journey.
Learning to develop film changed how I view my creative process.
My product photography started and taught me the intricacies of editing.
Completing my marketing degree gave me direction and fueled me to begin building my portfolio.
Instead of waiting for the perfect project, I created Mirage Botanicals to bring an idea to life from start to finish.
Today I'm combining photography, branding, and marketing to create work that tells stories people remember.
Instagram story campaigns
Built entirely in Canva — from concept and copy to layout.
Willabys Catering — "Book Your Date" Story Series
A 4-part Instagram story arc driving wedding couples to book a consult.
GP Lab — Race Week Campaign
High-energy motorsport content built for race-week hype and team announcements.